Product proposal based upon traditional Japanese culinary culture

We at Toriyama are set to expand overseas in efforts to promote correct understanding of Japan’s original Wagyu culture across the globe.

1

Correct understanding of the true appeal of Wagyu beef
in Japan and beyond

Correct understanding of the true appeal of Wagyu beef in Japan and beyondCorrect understanding of the true appeal of Wagyu beef in Japan and beyond

The quality of Wagyu beef varies by region of production and by the cow. We hope to convey the characteristics clearly and supply meat that lives up to consumer demand. By further taking on the challenge of production and distribution at overseas bases, we seek to provide people across the globe with the opportunity to discover the new “umami” taste of Japanese Wagyu beef.

2

Concierge service to provide tips for enhancing
the Wagyu flavor

Concierge service to provide tips for enhancing the Wagyu flavorConcierge service to provide tips for enhancing the Wagyu flavorConcierge service to provide tips for enhancing the Wagyu flavor

As a Wagyu concierge, we are set to provide fun and useful information such as product recommendations based on the new standards of palatability, tips to selecting beef cuts, advice on storage, and recipes to enhance the quality and features of Wagyu.

Amongst the various types of beef, the quality of WAGYU beef is special. We provide product recommendations based on temperature management during processing and slicing technology. Furthermore, based on Japanese food culture, we provide information about meat menu items particular to Japan as well as advice on selecting cuts of meat and slicing methods to assist chefs incorporate WAGYU beef into their cuisine.

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