
Our goal is for our beef to earn the top ratings no matter how or where it is eaten.
One of the areas where we excel is our consistently high-quality beef production.


We use equipment that measures MUFAs* as a new indicator for deliciousness.*MUFA stands for “monounsaturated fatty acids,” which consist mainly of oleic acid.
In Japan, the grade of wagyu beef (which ranges from C1 to A5) is determined by examining factors such as the percentage of fat visually and by touch. While in the past beef with the most marbling was rated the highest, today importance is placed on the quality and balance of the fat. Fat is made up of monounsaturated fatty acids, saturated fatty acids, and other compounds. The composition determines the melting point of fat, which affects the texture and mouthfeel.
After researching countless academic papers and books from around the world, we came to the conclusion that the amount of MUFA is a key component in the evaluation of the umami and quality of fat. So we purchased a device called a “meat fat evaluation system” that measures the amount of MUFA, making us the first private-sector company in Japan to do so. Every dressed carcasses that comes back to the farm from the slaughterhouse is meticulously checked with the device, and the data is verified against the beef production records of each head of cattle.



By measuring umami data,
we can visualize how good it is.
Toriyamaʼs unique genomic analysis-based breeding system: Great tasting beef starts even before the cattle are born.
Even when cattle are raised in the same environment and eat the same food, the taste of the beef will usually vary by individual. Aiming to eliminate this variance as much as possible, we have continuously researched breeding based on past cattle raising records and umami data. Today we incorporate genomic analysis technology to assess the genomes of the 400 cows at our farm. Combining this with the genome data of seed bulls has allowed us to more accurately manage bloodlines and develop our own unique breeding theory.
Managing bloodlines is essential for producing consistently great-tasting beef. Compatibility between the bloodlines of bulls and cows is especially important. The many breeds of bulls used for breeding that come from outside our farm are classified into five types determined by meat quality, fat balance, aroma, body type, and other factors. Cow bloodlines are also codified in the same way. We carry out breeding systematically by selecting the optimal combinations based on our own standards.
However, good beef takes more than good bloodlines. Making sure calves are born healthy and raised healthily is equally important. And the health of the cows is crucial for this. Producing a calf that will inherit the bullʼs outstanding qualities starts inside a healthy cow. Once the calf is born, you need to pay particular attention during the nursing stage in the first three months and for the next six months after. During those first nine months, the calf develops healthy organs and bones that enable them to digest the food they need. It is not an exaggeration to say that their condition during this period will determine how good the flavor and balance of lean meat and fat will be. Great-tasting beef comes from healthy cattle that can continue eating heartily on their own for about 30 months until shipment.

One of our greatest assets is our beef production records from 6,000 heads of cattle.
The basis for our high-quality beef production, the “Toriyama Method” was developed through a cycle of analysis,
verification, and improvement.





